Pricing & Packaging Guardrails (SDR)
Purpose (SDR guardrails)
This page helps you keep Ribbn pricing conversations accurate, consistent, and escalation-friendly—so you can confidently book qualified meetings without over‑promising.
What you should be able to do after reading:
- Anchor pricing in Ribbn’s core value narrative (end‑to‑end resale commerce).
- Qualify into the right plan + add-ons using a few consistent questions.
- Share pricing basics (plans, transaction fees, add-ons) and avoid discounting guidance.
- Handle first‑line objections and escalate cleanly to an AE when needed.
**Source of truth:** Use “Price plans.pdf” for pricing/packaging. If anything conflicts with what you hear internally or from a prospect, **do not improvise**—escalate to the AE.
Ribbn value narrative (tie every pricing answer back to “why”)
Ribbn is an end-to-end resale commerce platform that connects:
- Sourcing & intake (seller submissions + store intake)
- Inventory & lifecycle control (one-of-a-kind items, statuses)
- Selling omnichannel (in-store POS + online via Ribbn webshop or Shopify integration)
- Multi-seller/consignment payouts (commission clarity + payout workflows)
Use consistent “workflow language”:
- Seller intake via Sell Requests: accept/decline + set resale price + Confirm Selection to notify the seller in one consolidated update.
- Inventory lifecycle via admin-driven + system-driven statuses (Draft → Quality Control → Listed → Sold, etc.).
- Shopify integration: Ribbn is system of record for product data/inventory; Shopify is the storefront + order management (and edits in Shopify don’t sync back to Ribbn).
- Returns/return-window gating: payout steps commonly follow a return period before moving items to “seller to be paid” status.
When a prospect asks “Why are you priced like this?”, your safest answer is: **Ribbn isn’t just a POS or a webshop—it's the resale workflow engine that runs intake, inventory, and multi-seller payouts end-to-end.**
What SDRs can say vs. what to escalate
Safe to say (SDR-owned)
You can confidently explain:
- What each plan includes (feature categories + user counts).
- Monthly price + transaction fee per plan.
- Which add-ons exist and their list prices.
- The “Shopify vs mobile checkout” bundling note (and the “both” price).
- Hardware-related line items (e.g., QR codes, RFID costs) at a high level.
Escalate to AE (don’t guess)
Escalate when the prospect asks for:
- Discounts / special pricing / bundling beyond the PDF
- Non-standard contract terms, purchase orders, or bespoke invoicing requirements
- Anything that sounds like a custom integration scope (“Can you build X?”)
- Legal/tax compliance advice beyond “the workflow supports X setting”
Avoid competitor matrices, win/loss claims, or “we always save you $X” ROI claims unless your enablement explicitly provides it.
Pricing & packaging snapshot (what to share live)
Plans, monthly pricing, and transaction fees (from Price plans.pdf)
| Plan | Monthly price (as shown) | Transaction fees (as shown) | Best fit (SDR framing) |
|---|---|---|---|
| Starter | $70 / month | +1.5% transaction fee on physical store sales | Early-stage / testing resale ops; basic workflow + POS |
| Business | $329 / $295 / month | +1.5 transaction fee on store sales, 0% for online sales | Serious omnichannel operations; Shopify publishing + reporting |
| Commercial | $724 / $595 / month | +1% transaction fee on store sales, 0% for online sales | Higher-volume teams needing stronger unit economics + scale |
The PDF shows **two monthly price values** for Business and Commercial. Don’t “pick one” or explain why—**quote the PDF exactly** and flag it for the AE to confirm in follow-up.
What’s included (how to explain features without doing a demo)
Use the categories below as your “menu.” Keep it outcome-based.
Sourcing & inventory (resale intake + digitization)
Included features described in the pricing PDF:
- Manual uploads: Digitize items with a photo + a few manual attributes.
- AI-generated product descriptions: Auto-generate SEO-friendly descriptions from attributes.
- Commission management: Link products to sellers + commissions.
- AI QuickList: Digitize with a photo—AI fills attributes (fast intake).
- Digital consignment: Sellers submit from home; you approve/reject while items get digitized.
- Seller self payouts: Sellers can cash-out earnings in the app.
Talk track (1–2 sentences):
- “Ribbn speeds up intake with AI QuickList and supports consignment workflows end-to-end—seller submissions, commissions, and clear payout steps.”
System settings (operational correctness)
- Dynamic VAT settings: Apply VAT only to store-owned products.
SDR framing:
- “The system supports differentiating store-owned vs consignment for VAT handling at a workflow level.”
Do not provide VAT/tax compliance advice. Keep it to: “Ribbn supports dynamic VAT settings as described.”
Analytics & reporting (visibility)
- Analytics: Dashboard analytics
- Reports: Export sales reports
Omnichannel commerce (Shopify + in-store checkout)
- Shopify app integration: Manage products in Ribbn and publish to Shopify.
- Mobile app checkout: Built-in POS with tap-to-go for in-person sales.
- Web POS + 1 terminal: Web POS approved by Skatteverket for retail use.
Bundling note in the PDF:
- “Choose between Shopify app integration or mobile app checkout … Or get both for an extra $49/month.”
SDR framing:
- “You can run in-store via app POS or web POS, and sell online through Shopify—with Ribbn staying the system of record for product + inventory.”
Users & permissions
- “Users with access” shown as 2 / 4 / 6 across the plan columns.
SDR framing:
- “Plans scale with team size—user access increases by plan.”
Support
- Agentic customer support (AI-powered support center)
- 24/7 human customer support (extra support)
Add-ons & hardware (what you can quote + when it matters)
Hardware-related line items in the PDF
| Item | Price (as shown) | When it comes up |
|---|---|---|
| QR-codes for checkout (1000 yearly) | $30 / month | Faster scan-based checkout + tagging |
| RFID gun* | $100 / month | Fast item location / inventory ops |
| RFID tags | $0.5 / tag | Tagging unique items at scale |
RFID note (in the PDF):
- Minimum subscription 24 months, or pay remaining cost (original price $2500).
If the prospect asks “Do we need RFID?”, qualify first: number of items, locations, and pain around finding inventory. RFID is usually an **ops acceleration** add-on, not day-one required.
Optional add-ons (as listed)
| Add-on | Price (as shown) | SDR use case framing |
|---|---|---|
| Tradera integration | $100 / month | Expand sales channels by pushing ready products to Tradera |
| Fortnox integration | TBD | Accounting integration questions → qualify + escalate |
| Extra mobile terminal | $80 / month per terminal | Reduce checkout queues |
| Remove backgrounds | $100 / month per 500 images | Improve listing quality/consistency |
Do not speculate on Fortnox pricing (“TBD” means **unknown**). Capture the requirement and hand off to AE.
Qualification motions (the minimum questions before you talk price)
The “fast qualifying five” (use on live calls)
- Inventory model: “Is your resale mostly consignment, buyout, or a mix?”
- Intake workflow: “Do sellers submit digitally today, or is intake mostly in-store?”
- Omnichannel setup: “Do you sell online today—Ribbn webshop, Shopify, or something else?”
- Checkout needs: “Do you need in-store checkout on mobile, web POS, or both?”
- Scale signals: “How many staff need access (roughly), and how many items do you process per week?”
Packaging cues (how to map answers to plan direction)
Use these cues to guide the meeting pitch (not to hard-commit a plan):
- Starter direction if they’re early, low-volume, or testing resale workflows.
- Business direction if Shopify is important, online needs to scale, or they need stronger reporting/ops consistency.
- Commercial direction if they’re higher-volume and care about lower store transaction fee + scaling team access.
Your goal isn’t to “close on a plan.” Your goal is to **qualify the motion** and book the meeting with a clear hypothesis: *“Sounds like Business + (maybe) extra terminal; AE will confirm.”*
Pricing talk tracks (copy/paste-ready)
If they ask: “What does it cost?”
Use this structure:
- Confirm context (in-store vs online; Shopify; number of users)
- Give plan range + the fee model
- Offer a meeting to confirm best fit + any add-ons
Talk track:
- “Ribbn pricing is plan-based with a monthly subscription plus a transaction fee on store sales. There are three plans—Starter, Business, and Commercial—each with different monthly pricing and store transaction fees, and online sales are 0% transaction fee on Business and Commercial. If you tell me whether you’re mostly in-store, Shopify, or both, I can point you to the most likely fit and we can confirm in a meeting.”
If they ask: “Why is there a transaction fee?”
Talk track:
- “Because Ribbn isn’t only software licensing—it’s supporting the operational workflow from intake through checkout, inventory status control, and seller payouts. The fee structure is also different by plan, so we typically confirm your in-store vs online mix and volume in a meeting.”
If they ask: “Can we get Shopify + POS?”
Talk track:
- “Yes—there’s a note in the pricing that you can choose Shopify integration or mobile checkout, or get both for an extra $49/month. The AE can confirm which setup matches your current stack.”
First-line objection handling (keep it simple + escalate cleanly)
“This is more expensive than ___.”
Respond
- Re-anchor: end-to-end resale workflow (intake → inventory → POS → payouts).
- Ask: “Where are you feeling the most pain—intake speed, inventory accuracy, or payout clarity?”
Escalate if
- They want a price match, discount, or competitor-by-competitor breakdown.
“We already have Shopify.”
Respond
- “Great—Ribbn can run your resale workflows and publish products to Shopify while keeping Ribbn as the system of record for product + inventory.”
Qualify
- “Are you struggling more with intake/listing speed, inventory control for unique items, or seller payouts?”
“We don’t want to change our POS.”
Respond
- “Totally fair. Many teams start by focusing on intake + inventory workflow first, then decide how they want checkout to work—mobile checkout or web POS.”
Escalate if
- They require a specific payment terminal, country-specific compliance assurances, or an implementation plan.
“Can we have discounts if we sign today?”
Respond
- “I can’t speak to discounting, but I can get you with the right owner to confirm packaging and pricing options based on your rollout.”
Next step
- Book AE meeting; capture requirements (team size, channels, timeline).
Do not negotiate. Don’t imply discount availability or timing (“end of quarter,” “if you sign now,” etc.).
“Escalation-friendly” handoff checklist (what to pass to AE)
When you book the meeting, include:
- Current model: consignment / buyout / mix
- Intake: in-store vs digital consignment
- Online: Shopify vs other, and how important online is
- Checkout preference: mobile checkout, web POS, both
- Scale: # of users needed, rough volume (items/week, transactions/day)
- Add-ons likely: extra terminal, Tradera, RFID, remove backgrounds
- Any red flags: discount request, Fortnox pricing, special contract terms
Quick reference (copy/paste for SDR notes)
text
Ribbn pricing (source: Price plans.pdf)
- Starter: $70/mo + 1.5% transaction fee on physical store sales
- Business: $329 / $295 per month (both shown) + 1.5 transaction fee on store sales, 0% online
- Commercial: $724 / $595 per month (both shown) + 1% transaction fee on store sales, 0% online
Add-ons / hardware (selected)
- Tradera: $100/mo
- Extra mobile terminal: $80/mo per terminal
- Remove backgrounds: $100/mo per 500 images
- QR codes for checkout (1000 yearly): $30/mo
- RFID gun: $100/mo (min 24 months or remaining cost; original $2500)
- RFID tags: $0.5/tag
Bundling note:
- Choose Shopify integration or mobile checkout, or get both for +$49/mo
Use the snippet above in your meeting invite description and internal notes so pricing stays consistent across SDRs.