Start Here: SDR Ramp Map (5 Days)

What you’ll be able to do in 5 days

By the end of Day 5, you can:

• Deliver a consistent Ribbn value narrative: end-to-end resale commerce (inventory + webshop + POS + seller sourcing/payouts) with Ribbn as the system of record.
• Run discovery that qualifies for consignment + intake/listing + inventory accuracy + omnichannel (Shopify) + payouts.
• Speak confidently to core workflows (statuses, Sell Requests, payout statuses, Shopify responsibilities).
• Use pricing guardrails: plans, transaction fees, user limits, and common add-ons.
• Handle first-line objections without overpromising.

Ribbn in one minute (memorize this)

Use this when you need a crisp, consistent opener.

• “Ribbn is a resale operations platform—built for secondhand workflows. It helps stores digitize one-of-a-kind items, link each item to a seller + commission, and run the lifecycle from seller intake → listing/QC → sale → payout.”
• “For omnichannel, Ribbn supports in-store checkout and can sync products to Shopify while keeping Ribbn as the source of truth for inventory and product data.”

Day-by-day ramp map (5 business days)

Day 1 — Narrative + workflow foundation (what Ribbn is)

Milestone (end of day): You can pitch Ribbn in 15–30 seconds and explain the resale lifecycle in plain language.

Learn (60–90 min)

• Ribbn’s resale lifecycle (seller → item → money)
  • Sellers submit items (Sell Requests)
  • Store reviews, accepts/declines, and confirms selection (seller comms)
  • Items move through status management
  • Items sell via in-store checkout
  • Items go through post-sale statuses leading to payout (manual or self-pay)
• Status management basics
  • Admin-driven statuses like DRAFT, QUALITY_CONTROL, PENDING_PUBLICATION, LISTED, AVAILABLE_IN_STORE, HOLD, ARCHIVED
  • System-driven post-sale statuses including SOLD, plus payout statuses like SOLD_SELLER_TO_BE_PAID and SOLD_SELLER_SELF_PAY

Talk track reps (20 min)

Practice out loud (record yourself once):

1. 15-second pitch
2. 30-second pitch + one follow-up question:
   • “Are you running resale on consignment (seller payouts), buy-out, or a mix?”
   • “Do sellers submit items digitally today, or is intake mostly in-store?”

Practice prompts (write answers)

• “What does ‘system of record’ mean in a resale context?”
• “What is a status lifecycle, and why do resale stores care?”

Day 2 — Qualifying motions (discovery you can run today)

Milestone (end of day): You can run a 10–12 minute discovery that produces a clear “why meet” and identifies the right stakeholders.

Your qualifying pillars (memorize)

1. Seller sourcing & intake (how items enter the system)
2. Digitization & listing quality (speed + accuracy)
3. Inventory control (unique items, statuses, stock take)
4. Omnichannel (in-store + online; Shopify fit)
5. Payouts & trust (return periods, payout clarity)

Discovery question bank (pick 6–8 per call)

Seller sourcing & consignment

• “Are you primarily consignment, buy-out, or a mix?”
• “How do sellers submit items today—walk-ins only, or do you accept items digitally?”
• “How do you communicate accept/decline and pricing back to sellers?”

Intake/listing speed (AI QuickList)

• “Roughly how many items do you intake per week?”
• “Where does intake slow down most—photos, attributes, pricing, or publishing?”
• “How consistent is listing quality across staff?”

Inventory + lifecycle control

• “How do you track where an item is—intake, QC, shopfloor, sold, payout-ready?”
• “What breaks first when inventory gets messy?”

Omnichannel / Shopify

• “Is Shopify your webshop today?”
• “Who owns online orders and returns internally—ops team or ecommerce team?”

Payouts & trust

• “What’s your current payout process—manual payouts, spreadsheets, bank transfers?”
• “Do sellers ever question balances, return windows, or what’s eligible for payout?”

Practice prompt (roleplay)

Do a 2-person roleplay: one SDR, one prospect. Goal: end with a meeting ask that ties to one workflow pain.

Example meeting ask:

• “It sounds like intake speed + seller payout clarity are the biggest pain points. Can we book 25 minutes with whoever owns resale ops and payouts so we can map your current flow and show how Ribbn handles statuses and seller-linked inventory end to end?”

Day 3 — Product truth quick refs (AI QuickList, consignment, omnichannel, trust)

Milestone (end of day): You can answer “How does Ribbn actually work?” without going deep into admin steps.

Core capability map (SDR level)

1) AI-assisted intake/listing

• AI QuickList: digitize products with a photo—AI fills in attributes.
• AI-generated descriptions: generate SEO-friendly product descriptions from attributes.
• Manual uploads: photo + a few manual attributes.

2) Multi-seller / consignment workflows

• Commission management: link products to sellers and commissions.
• Digital consignment: sellers can submit items from home; store approves/rejects while items get digitized.
• Seller self payouts: sellers cash out earnings in the app (reduces manual payout handling).

3) Omnichannel execution

• In-store checkout options include mobile app checkout and Web POS (with one terminal included on plans that include it).
• For online, Ribbn supports a Shopify app integration: manage products in Ribbn and publish to Shopify.

4) Trust drivers (high level)

• Status lifecycle helps control where an item is in the process (including post-sale + payout readiness).
• Self payout has a hold/return-period concept: only move items to payout-ready after return policy conditions are satisfied.

Shopify “system of record” script (use when asked)

• “Ribbn remains the source of truth for product data and inventory, while Shopify is where online orders are managed. Product updates made in Ribbn sync to Shopify for already-synced items, and Shopify orders can be visible in Ribbn as mapped history—but online order changes happen in Shopify.”

Practice prompt (objection-style)

Answer in 20 seconds:

• “We already use Shopify—why do we need Ribbn?”
• “Our inventory is unique items. Won’t this get messy?”

Day 4 — Pricing & packaging guardrails (enough to qualify)

Milestone (end of day): You can share pricing ranges confidently, explain transaction fees, and flag add-ons—without negotiating.

Plans + fees (quick reference)

Hardware + common add-ons (quick reference)

Bundling note (Shopify vs mobile checkout)

• “Choose between Shopify app integration or mobile app checkout depending on needs—or get both for +$49/month.”

Pricing talk track (safe)

• “Most teams start by aligning on your workflow: consignment + payouts, intake speed, in-store checkout needs, and whether Shopify is your storefront. From there we’ll map you to a plan—Starter/Business/Commercial—and confirm any add-ons like RFID, extra terminals, or Tradera.”

Day 5 — Objection handling + meeting conversion (game day)

Milestone (end of day): You can handle first-line objections and consistently convert to a qualified meeting with next steps.

First-line objection playbook (SDR-safe)

Objection: “We already have a POS / inventory system.”

Response (framework):

1. Validate
2. Re-anchor on resale-specific workflow gaps
3. Ask a qualifying question
4. Propose meeting

SDR response

• “Totally fair—most stores do. The difference is Ribbn is built specifically for secondhand workflows: seller-linked items, commissions, and a clear item lifecycle from intake to payout. Quick question: how are you handling seller payouts and return/holding periods today—manual process or something automated?”

Objection: “We already run Shopify.”

SDR response

• “Great—that’s a common fit. Ribbn can stay your system of record for resale inventory and operations, while Shopify stays the storefront where online orders are managed. The win tends to be operational: intake, lifecycle control, and seller payouts. Who owns resale ops and who owns Shopify day to day?”

Objection: “Seller payouts are a nightmare / sellers don’t trust us.”

SDR response

• “That’s exactly where resale businesses can get stuck. Ribbn supports clear post-sale statuses and a Seller Self Payout flow where sellers can see wallet balance and eligibility, and cash out once items are approved after the return period. If we brought in your ops owner for 25 minutes, could we map your current payout steps and show how this would look end to end?”

Day 5 “meeting-ready” checklist (self-score)

Score each 1–5. If anything is under 4, repeat reps before calling.

• I can pitch Ribbn in 15 seconds without rambling.
• I can explain AI QuickList, commission management, and seller self payouts in one breath.
• I can explain Shopify responsibilities: products in Ribbn, orders in Shopify.
• I can state plan ranges + transaction fees + key add-ons without guessing.
• I can ask for a meeting with a clear reason tied to workflow pain.

Final practice: your daily call-prep routine (10 minutes)

1. Pick one qualifying pillar to lead with today (e.g., payouts).
2. Write your opening + 2 follow-ups.
3. Pick one objection you expect and rehearse your 20-second response.
4. Keep pricing guardrails open (table above) for quick reference.

Quick-reference talk tracks (copy/paste)

Cold open (15 seconds)

“Ribbn is a resale operations platform. It helps secondhand stores run seller intake and one-of-a-kind inventory through a clear lifecycle—digitizing items, linking them to sellers and commissions, moving items through QC/listing statuses, and handling sold-to-payout steps—while supporting in-store checkout and syncing products to Shopify when needed.”

The best 2 discovery questions (use early)

• “Are you running resale on consignment (seller payouts), buy-out, or a mix?”
• “Do sellers submit items digitally today, or is intake mostly in-store?”

Meeting ask (simple + effective)

“Based on what you shared, it sounds like the biggest gaps are intake speed and payout clarity. Can we book 25 minutes with whoever owns resale ops (and payouts if that’s someone else) so we can map your current workflow and show how Ribbn handles it end to end?”

Appendix: product + pricing terms (SDR definitions)

Core terms (what to say, not how to configure)

• AI QuickList: Take a photo; AI fills product attributes to speed digitization and improve listing consistency.
• Commission management: Each product can be linked to a seller with a commission split.
• Digital consignment: Sellers submit items from home; the store approves/rejects while items are digitized.
• Seller Self Payout: Sellers can cash out earnings in-app once items are moved to payout-ready status after the return/holding period.
• Shopify integration: Ribbn manages product data; Shopify manages online orders. Ribbn remains system of record.

Pricing guardrail language

• “I can share the standard plan pricing and transaction fee structure, and we can confirm exact fit and any add-ons on the meeting with the AE.”